Six-week roadmap

Scoped to the engagement window agreed on the discovery call. Weeks 1–2 are async because the client is traveling; week 3 is the decision week when she returns.

1. Week 1

   Intake & baseline

   Aug 24 – Aug 30

   • Collect business plan and brand assets by emailPricing & sustainability model
   • Baseline audit of the Squarespace siteWebsite review & analytics layer
   • Open the insurance market scanCommercial insurance research

2. Week 2

   Research depth (async, Niya traveling)

   Aug 31 – Sep 6

   • Insurance comparison sheet v1Commercial insurance research
   • Draft unit-economics model from the business planPricing & sustainability model
   • Free-channel shortlist for the service areaFree-first marketing plan

3. Week 3

   Niya is back — decisions week

   Sep 7 – Sep 13

   • Review call: insurance recommendation memoCommercial insurance research
   • Agree pricing tiers and hiring triggerPricing & sustainability model
   • Sign off website change listWebsite review & analytics layer

4. Week 4

   Build

   Sep 14 – Sep 20

   • Implement website copy and layout changesWebsite review & analytics layer
   • Stand up the plain-language analytics dashboardWebsite review & analytics layer
   • Produce launch content calendar and trust assetsFree-first marketing plan

5. Week 5

   Pre-launch dry run

   Sep 21 – Sep 27

   • Bind insurance and confirm compliance checklistCommercial insurance research
   • Publish pricing page and enquiry flowPricing & sustainability model
   • Seed parent groups and Google Business ProfileFree-first marketing plan

6. Week 6

   Launch

   Sep 28 – Oct 1

   • Launch-day checklist and monitoringWebsite review & analytics layer
   • First-week measurement plan and handoff guideFree-first marketing plan
   • Post-engagement recommendations memoPricing & sustainability model