Free-first marketing and website budget
Prioritize free resources for website and marketing work; evaluate paid or ad-based options only after measuring return.
Decisions & asks
Everything below was agreed on the 2026-08-21 discovery call. Treat it as the source of truth until the next sync.
Aligned decisions
Business plan drives pricing analysis
Analyze Niya's submitted business plan to determine ride pricing and financial sustainability.
Six-week engagement timeline
Engagement is scoped to six weeks, landing on the October 1 launch date.
Next steps
| Owner | Task | Status |
|---|---|---|
| Niya Jones | Send business plan + assetsEmail the business plan and any brand/website assets to the CDF team. | todo |
| Bhavesh Chandak | Draft achievement planOutline achievable milestones for the six-week project period. | in progress |
| Bhavesh Chandak | Client update cadenceCommunicate progress and direction to Niya by email while she travels. | in progress |
Communication plan
- Email only until Sept 7 — no synchronous meetings while the client is traveling.
- Weekly written progress update from the engineering PM.
- First live review call in week 3, once she is back.
Contacts
- Niya JonesFounder & sole operator, DispatchHer · niya@dispatchher.com
- Bhavesh ChandakExecutive Project Manager, CDF
- Parth BhingardeEngagement lead, CDF